Can you imagine the volume of daily posts? And just by thinking, you understand that it is not easy to become number one in the search engines.

Nevertheless, this is our goal and we will not leave it like that!

As difficult as it may seem, we assure you that with the right guidance you can get your website on the first page of Google.

Keep in mind that all you need to do is spend a few minutes once or twice a month to achieve your goal. SEO is much easier than creating new posts. So don’t panic!

Now think of the momentum your business will gain if you appear on the first page of your prospective customers’ searches. The profit is huge!

For those of you new to the field and wondering what exactly Search Engine Optimization (SEO) is, we’ll first give you a definition and then get into the details.

“…it’s the art of getting high in search engines in the area of organic searches”

If you got it, you got it!

In simple words, it is the optimization of the content of your website so that search engines display it at the top of the results for specific search terms.

If that doesn’t help enough, let’s say you provide wedding photography services and want interested couples to find you on Google. For the term ‘wedding photographer’ you will definitely want to appear on the first page or even better the first position!

To achieve this you need to give your articles a little extra energy to help search engines understand what you are talking about and include your publication on the first page of searches for your desired keyword.

In this article we will analyze the following:

Important information you need to know about SEO

Good or bad, black or white… first or last?

SEO actions we do on our page

SEO actions we take away from our page

How to choose a company for the SEO of your website

SEO – the journey to the first page

Important information you need to know about SEO

These journeys start with or include searches on search engines about what interests them.

Search engines naturally want to bring them closer to achieving their goal for this and try to only serve the content they judge to be most relevant.

Users in turn trust Google’s opinion of it and follow the pages that appear high on it. Consider that 67% of clicks after any search result in the first five results.

Therefore, whoever manages to find you in the first positions can participate in making the final decision of the Internet browsers.

From the above you understand that if your article, your publication, your product or your service is not on the first page then it is as if you are on the last.

So, now that you have a better understanding of the value of SEO for your website, we can see how search engines work.

There are several parameters that search engines, such as Google, look at to evaluate the content of your page. Of course you don’t have to deal with all of these, so don’t stress!

Good or bad, black or white… first or last?

Before we start the analysis, it is good to know that there are two types of SEO, “white hat” and “black hat”.

Search Engine Optimization
Can you imagine the volume of daily posts? And just by thinking, you understand that it is not easy to become number one in the search engines.

Nevertheless, this is our goal and we will not leave it like that!

As difficult as it may seem, we assure you that with the right guidance you can get your website on the first page of Google.

Keep in mind that all you need to do is spend a few minutes once or twice a month to achieve your goal. SEO is much easier than creating new posts. So don’t panic!

Now think of the momentum your business will gain if you appear on the first page of your prospective customers’ searches. The profit is huge!

For those of you new to the field and wondering what exactly Search Engine Optimization (SEO) is, we’ll first give you a definition and then get into the details.

“…it’s the art of getting high in search engines in the area of organic searches”

Whoever understood, understood!

In simple words, it is the optimization of the content of your website so that search engines display it at the top of the results for specific search terms.

If that doesn’t help enough, let’s say you provide wedding photography services and want interested couples to find you on Google. For the term ‘wedding photographer’ you will definitely want to appear on the first page or even better the first position!

To achieve this you need to give your articles a little extra energy to help search engines understand what you are talking about and include your publication on the first page of searches for your desired keyword.

In this article we will analyze the following:

Important information you need to know about SEO

Good or bad, black or white… first or last?

SEO actions we do on our page

SEO actions we take away from our page

How to choose a company for the SEO of your website

SEO – the journey to the first page

Important information you need to know about SEO
Internet users, that is, your future customers, are constantly making decision journeys until they reach their goal, which may be a purchase on your online store, a subscription to a blog, or anything else that interests them.

These journeys start with or include searches on search engines about what interests them.

Search engines naturally want to bring them closer to achieving their goal for this and try to only serve the content they judge to be most relevant.

Users in turn trust Google’s opinion of it and follow the pages that appear high on it. Consider that 67% of clicks after any search result in the first five results.

Therefore, whoever manages to find you in the first positions can participate in making the final decision of the Internet browsers.

From the above you understand that if your article, your publication, your product or your service is not on the first page then it is as if you are on the last.

So, now that you have a better understanding of the value of SEO for your website, we can see how search engines work.

There are several parameters that search engines, such as Google, look at to evaluate the content of your page. Of course you don’t have to deal with all of these, so don’t stress!

Good or bad, black or white… first or last?
Before we start the analysis, it is good to know that there are two types of SEO, “white hat” and “black hat”.

White hat SEO
As for the first, it’s all the actions we take in a way that doesn’t fool search engines. This is also the best option because sooner or later they will find a way to detect our “illegalities” and punish us.

Of course, you need to invest more energy and the good news may be delayed, but in the long run you will be more than rewarded.

With white hat, you pay attention to internet travelers by offering them content that brings them closer to their goal. Search engines understand this and reward your effort!

This path is also the best option, especially if it is combined with the rest of the rules set by Google.

On the other hand, “black hat” is the actions we take to trick search engines. In other words, to make our website in a way that search engines understand more than our visitors.

This way you could quickly fool Google but not your readers, who will quickly turn away from you. This

time the search engines will recognize it and in turn will remove you from the first page!

Here we should note that many times making a mess is not necessarily bad, as long as we understand how to make use of it without having the opposite results.

However, in order to play on a double board you will have to master the art of SEO in depth, which is why we only recommend it to those with a lot of experience.

On the other hand, of course, your every promotional action needs to have an effect and achieve your goals. So if you can achieve your goal faster, don’t hesitate to wear your black hat, provided of course it doesn’t spoil the quality of your website.

The actions you take regarding SEO can be divided into two broad categories, those that concern and take place on your page and those that are outside of your website.

SEO actions we do on our page

There are three elements that we should pay attention to regarding SEO on our website. You will already understand that the most important thing is the content we offer. This is what we will deal with first:

Content is and will be “king”

Every internet user is looking for the information that will bring him closer to his desire. Therefore, in every search it makes, Google is looking to find the result that will satisfy it the most.

So when you “google” something that concerns you, Google will search the entire web and bring you the result that it thinks best suits your need.

It will not simply look for information that is relevant to your search. Instead, it will present you with options that contain content that exactly matches your query.

So, starting with that in mind, the first thing to look at is the content we offer. So consider that no matter how good your SEO is, it’s not going to work if your content isn’t worth it!

What is good content?

1. You want it to be quality!

However we do it is your base, from there all other efforts start.

Now, you will think: but how am I going to create good content, it’s hard!

We do not disagree, this also needs its time until you reach the desired point. For starters, however, you can take ideas from your competitors that you consider worthy, evolve their content, and offer something even more complete.

If you now have your own ideas, try to go as deep as possible in your analysis. Start writing and once you get the hang of it, start thinking about other factors that make your content better for SEO.

2. Now that you’re up to speed, let’s dive in, starting with keyword research.

As we said, in order to satisfy their needs, search engine users will search with specific terms for what interests them. You need to identify it and highlight it in your text.

So you want to include the keywords in the title of your post and at various points throughout the rest of the article.

To be able to achieve this, it is good to have thought about it during the initial research phase, so that you can include them in a natural way in your text.

So the question that arises is how to identify these keywords.

Most of the time you just need to think logically about the queries of the users you want to help.

However, if you wish to dig deeper there are many word finder guides available that can help you in your research and you can find useful information.

3. Now that we know the keywords, it’s time to use them

We’re not going to put them all over the place just for the sake of it, unless that makes sense.

If we overdo it, the search engines will screw us up and penalize us.

So put the keywords in the places where it is important to have them, such as the headings or the address of the publication and do your best to satisfy your readers.

4. You create “new” content

One way to constantly have fresh content is to create new posts.

Another way is to refresh the content of your previous posts so that they are always up to date by adding or changing their content.

That way you don’t have to post every three or so. Instead, one or two posts a month is enough, provided they are of high quality.

You need right keywords for Search Engine Optimization
Our keywords determine what we analyze in our content, how we name our business or how we express our identity.

What we need to be aware of is that finding them is not an instantaneous process. On the contrary, it takes continuous effort to achieve the best possible result.

When searching for them, it’s a good idea to think not only about the expression that users will search for, but at the same time about their characteristics and habits. This is where your customer research is especially valuable.

An important factor to consider is your competition and how difficult it is to climb the Google rankings.

It is much more difficult to appear high if for the term you have chosen many people are trying to achieve the same result. Conversely, for more complex terms where there is usually not as much competition, things are easier.

Therefore, you want the keywords you choose to be relevant to the business or activity you are promoting, not have enough competition for them, and have a decent volume of searches.

To make sure that the keywords you find are right for you, it’s a good idea to keep the following in mind:

Don’t focus on the words, think about the purpose of the search
Most people are looking to find words, which as strange as it may seem you don’t want to!

Instead of looking for the words Googlers are using, it’s better to find out why they’re searching.

In other words, we are looking for the ultimate goal of the search.

As you understand, for each user the purpose is different depending on their interests and needs.

For example, if someone performs a search on the word “insurance”, they are most likely interested in “life insurance”, “car insurance”, “switchboard insurance” or “relationship insurance”…

If your business is “car insurance” and “life insurance” then you can create two separate posts that delve into each term separately.

Ideally, you can think about what users are concerned about and help them get closer to solving their problem.

Therefore, you want to optimize your content on search terms that are not generic and vague, but instead meet the ultimate goal of the search.

We also operate with this reasoning in our promotional actions, so that we can really respond to the needs of users and identify them more precisely.

In this way, the probability of success increases greatly!

2. Search engines read in HTML language

So now that you’ve mastered the art of good content and its value to users, it’s time to tackle search engines.

For better or worse, it’s important to know HTML or your efforts will be wasted. The good thing is that it is not a difficult language so don’t be disappointed.

But what are the points to be aware of regarding SEO?

1. We start from the title of each page

The first thing you will look at a post is its title!

So we want our title to be clear for both visitors and search engines. That’s why we mark them with an

tag, which indicates that this is the most important heading in our publication. Each page should have only one h1 heading, while the next in the hierarchy can have more. There are many publications regarding the use of headings so we will not go into depth.

2. Meta-descriptions or “meta tags” as we say in Greek

The meta description is what search engines display to their users. So it is very important to give your attention as this will attract the attention of the visitors.

If you optimize it, Google will present it to its users as is, otherwise it will display the text it deems most relevant. Then, readers won’t read your message and are more likely to choose another result.

3. “Figure”, a word with a different meaning than what you already know

A schema is a set of HTML tags that improve the way search engines display the content of your page.

By using them correctly, you can display more elements about the website, which attract the attention of users and take up more “real estate” on the search page.

To check whether you have done a good job with the shape you give to search engines, you can use a Google tool.

4. Headlines need attention and optimization

We want the headings you use to grab the reader’s attention, help understand the text, and help SEO.

They don’t have the same value as h1 headers, but they also play their role.

3. Your website design affects SEO

The construction and design of your website plays an important role in your effort to appear on the first page of searches.

We won’t go into technical details so feel free to continue reading!

A properly designed website offers a nice experience to its visitors, is fast, secure and optimized for mobile devices.

Apart from the excellent user experience that makes visitors feel “at home”, we need to pay attention to a few more points.

1. Google spiders find you easily

The easier it is for search engines to find you, the faster they will rank your pages.

That’s why we link the pages together, so they can easily reach all of them. This of course helps your visitors stay on your website longer!

Also, don’t forget to provide the search engines with a sitemap of your site.

2. We don’t repeat content over and over again

The world is not broken if you repeat all or part of the content of your website. However, keep in mind that if you upload it to a medium that has a better rating than yours, then it will be considered that you have copied it and therefore it will affect you negatively.

So when you repeat your content, be careful how you do it.

3. They are optimized for mobile devices

No matter how we do it, a website or an online store relies heavily on the searches carried out by users from mobile devices.

To check whether your pages are optimized for mobile you can use the checking tool provided by Google.

4. Speed affects SEO

The speed of your website is not only a concern of your visitors, who do not want to waste their time left and right.

Search engines understand this better than anyone, that’s why they reward you if the loading speed of the website is satisfactory.

5. Keywords are contained in URLs

The keywords we analyzed earlier should be in the URLs of your posts. So here you have one more point to indicate what your page is about.

6. They are and appear to be safe

Have you ever made a purchase from a website that your browser says is not secure? Of course not!

Likewise, search engines only display the pages they believe are trustworthy for them and their users.

Apart from that, they warn their users that the pages are not secure and it is best not to give out their personal data.

Therefore, we do everything in our power to make a website that is secure and to achieve this there are two security protocols, HTTPS and SSL.

SEO actions we take away from our page

There are four main areas that you should be concerned about when it comes to your off-page actions aimed at raising your page in the eyes of search engines.

1. You have credibility

Google’s algorithm that evaluates websites is constantly updated to understand who is trying to use fraudulent tactics.

Search engines look at various credibility factors such as whether there is an identity or whether there are good pages linking to it.

Google determines the overall authority of your website by considering two parameters, the authority of your domain (domain) and the authority of the page.

Regarding the first, it examines how widespread your name is, while for the second, it examines the content that each page has separately.

So how could you increase the authority of your website?

One of the best ways is to get links to your website from highly trusted pages. Difficult and time consuming you will tell us, but it works!

1. Don’t let your visitors leave

The more visitors leave your website after visiting only one page, the lower your reputation with Google.

Now if you have good content, the website is fast and readers stay on it for a long time, then the search engines start to appreciate you.

2 . The old one is different and inspires respect

It doesn’t play a huge role in the credibility of your website, but it definitely affects it. Don’t be discouraged if your domain name is new, there are other ways to stand out.

3. You have an ID and present it

Either way users prefer to associate with recognized brands for this and Google rewards them.

So if you’re just starting out and still haven’t made a name for yourself in the market, try to do everything you can to show that you have a character, an identity, and showcase that as much as you can.

Of course you start with a good “about us” page!

2. Lots of links make all the difference

It is not the most important thing that you should pay attention to when trying to upload your page. It is a part of SEO and you need to devote a lot of energy.

However, don’t just wait, try to create them by encouraging them to do so. In other words just ask for it!

1. Your links must be of high quality

In any case, you don’t want links that are low-level. You better care that they are from good websites, otherwise search engines will think they are fake and ignore them.

Try to get links from different websites and not from the same one.

Keep in mind that a good link to your website counts for much more than a lot of internal links between your pages.

2. Link text plays its part

The text that the link points to you should vary and fit within the text of the web page pointing to you.

So when you ask another website to add a link to you it’s a good idea to let them know that you’d prefer them to be more descriptive about the text they use.

3. The more links the better

It’s obvious that the more people point to you, the more search engines trust you. But pay attention to the quality of the links!

3. Your personal characteristics count

Search engines examine the origin of each web page for this and depending on the country of each user they display different results even for the same search term.

So one factor that plays a role is your country. That’s why even if your website is in Greece and you target users who are in our country, you have an advantage over others who have their website in another country.

If you now wish to target users in another country, then of course your website should be translated into their language.

Search engines don’t stop at the country level, they go to the city level where they are based.

Another factor that plays a role in the hierarchy of recommended pages is the history of each user. This means that if someone has visited your website before, Google will consider them interested.

Similarly, if a user has liked your page on social media, they will receive different search results.

Therefore, the promotional actions you take also have an impact on user search results. Apart from the direct way, they also help you indirectly.

4. How social are you?

In a world overrun by social media, it’s impossible for search engines not to take them seriously.

As with links to your website, what you want are accounts that have enough recognition. If they share your posts, Google will appreciate it.

So what you want is to find some famous people on social media who will agree to share your content. As before, you will not wait idly.

You can find people who are interested in the topics you analyze, contact them, maybe offer them a report or something else that interests them. This way you can build a relationship with them and eventually they will accept to publish your pages.

It’s better to have a few good accounts sharing your content than many that don’t have the same authority.

So create nice posts, give your audience reasons to share your content. In addition to your visibility you will give search engines a good reason to value you more.

5. How to choose a company for the SEO of your website

Based on the above analysis, you can understand that getting involved in SEO is not particularly difficult. With the necessary knowledge and directions you could deal with the promotion of your website.

On the other hand, of course, you need to invest enough time and energy. At the same time, you need to have relevant experience to see the results come faster.

What you need to be aware of, however, is that the actions you take to have an effect, should derive from your identity, your goals and an understanding of your customers.

This is where things start to get tricky if you choose to outsource your SEO to a digital agency.

For such cooperation to be effective, effort is needed from both sides.

You should convey in detail everything related to your image, your goals and your experience regarding the behavior of your customers.

Your partner should have the patience and appetite to deeply understand the information you convey to them. Then he should dig even deeper based on his experience and start SEO actions.

As you can see, it is a matter of communication and good cooperation. It is not easy to find such a partner but it is good to know how to avoid those who will not deal with you.

SEO – the journey to the first page

Se aftó to árthro analýsame tin téchni tou Search Engine Optimization. Írthe i óra na axiopoiísete aftó ton odigó óste na vretheíte stin próti selída ton anazitíseon. Ópos eídate den eínai idiaítera dýskolo an proséxete ta simeía pou tha sas anevásoun, opóte sas entharrýnoume na prochorísete! An aistháneste óti o chrónos sas den eparkeí gia na anaptýxete to SEO tis istoselídas sas, sas proteínoume na vreíte éna katállilo synergáti pou na lávei sovará ypópsi tou tis anánkes sas kai tous stóchous sas. Se káthe períptosi eínai mia diadikasía pou thélei arketó chróno gia na apodósei karpoús kai ta apotelésmata den faínontai ámesa. Epoménos, thélei ypomoní. Ópoioi apó esás katorthónoun na anélthoun stin próti selída ton anazitíseon, pou den eínai kai polý dýskolo, tha charoúme na moirasteíte tin prospátheia mazí mas kai emeís na sas charísoume éna sýndesmó pros esás! An páli chreiázeste voítheia se aftí tin prospátheiá sas tha charoúme na sas voithísoume. Kalí anarríchisi stin próti selída ton anazitíseon!
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In this article we have analyzed the art of Search Engine Optimization.

It’s time to use this guide to get on the first page of searches.

As you’ve seen it’s not particularly difficult if you pay attention to the points that will raise you, so we encourage you to go ahead!

If you feel that your time is not enough to develop your website’s SEO, we suggest you find a suitable partner who takes your needs and goals seriously.

In any case, it is a process that takes some time to bear fruit and the results are not immediately visible. So it needs patience.

For those of you who manage to get on the first page of searches, which isn’t too difficult, we’d love for you to share the effort with us and we’ll give you a link back to you!

If you still need help in this endeavor we will be happy to help you.

Happy climbing to the first page of searches!

How hard is SEO?
To a large extent it requires simple knowledge, which you can easily acquire. Its difficulty has to do with your patience and persistence.

How long does it take until I see the first results?
If you follow the right steps, you will start climbing after six months.

How do I get links to my website?
Offer nice content and ask quality websites to add a link to you.

Should I use “black hat” SEO techniques?
No way, unless you have enough experience and understand how far you can go.

Why is SEO so important?
Search engine users travel to their goals and search for information constantly. If you are on the first page of the results you have the opportunity to offer them the solution to their concerns.

How to find a good partner to undertake SEO?
The only way is to evaluate the communication between you and the appetite they show in understanding your identity, your goals and the behavior of your customers.