Social media marketing is the use of social media to build our brand, connect with our target audience and of course increase our sales and website traffic.
This requires systematically posting content to your social media profiles, and preferably posts that you know from your research are relevant to your audience.
This will keep your followers engaged. Also part of the process is the analysis of your results based on your views or followers, something that the platforms have already made sure to provide you with.
Social media marketing to build your brand
Using social media for your advertising and promotion is one of the top tools for building your brand. However, many times it is limited to thinking about using them to build your brand and connect with your audience.
In fact it gives you something else just as important to your success and that is sales generation. It’s not as driven a tactic as Facebook Ads, but it can be done.
And that’s because the ultimate goal of any strategy you choose to grow your brand should be focused on generating revenue.
We suggest you read our guide to Facebook advertising success.
What are the benefits of social media marketing?
Make your brand known
Social media is part of your audience’s everyday life, not out of necessity but because they like it. When your business has a presence on social media it immediately becomes more accessible and accessible to your future customers.
Increase in visits to the company’s website
The purpose of using social media is to increase traffic to your company’s website, which will consequently lead to ranking in the search results.
Create attractive and above all useful content and distribute it on the appropriate social networks for your business.
Improving customer service
The public now considers the presence on social media for granted and necessary, therefore it is also the first medium they will turn to for their service. Those businesses that operate with the customer’s needs at the center are also the ones that will stand out from the competition.
Building relationships of trust
The most appropriate place to directly interact with the customer and build trusting relationships is social media.
This relationship starts with communication before any purchase and is also the most important as it determines whether your customer will stay or leave.
But it doesn’t end here. The user experience during the purchase and the support afterwards will determine whether they will eventually return for a future purchase or even bring you other customers.
You find the target group easily
Through social media you are given the opportunity to target the social group that interests your business demographically and beyond. You can build a cheap if not absolutely free campaign that will be tailored to the needs of your audience.
5 points of attention for successful promotion of your brand
The means to promote each brand may not be different, but their utilization is far different
1 . Social media content planning
A necessary step to properly structure your promotional model is to create a social media marketing plan.
Leveraging the mechanisms platforms provide to display relevant and better results becomes highly targeted when you identify the keywords and generate content ideas that interest your desired audience.
2 . Social media to promote content
Το μάρκετινγκ κοινωνικών μέσων είναι το πλέον κορυφαίο κανάλι για την κοινή χρήση του ιστοτόπου σας με το κοινό σας.
Αρχικός στόχος είναι το κοινό σας φτάσει ένα ικανοποιητικό επίπεδο, πάντα ανάλογο με το εύρος που επιθυμείτε, και αυτό το κοινό ακολουθεί μια πιστή παρακολούθηση. Μόλις αυτό επιτευχθεί θα έχετε τη δυνατότητα να δημοσιεύετε το νέος σας περιεχόμενο δίνοντας εύκολη πρόσβαση σε αυτό συνεχώς.
Επιπλέον το ειδικά διαμορφωμένο περιεχόμενο σας βοηθάει να δημιουργήσετε περισσότερους οπαδούς. Είναι ένας τρόπος που το μάρκετινγκ περιεχομένου και το μάρκετινγκ μέσων κοινωνικής δικτύωσης αλληλοεπιδρούν και επωφελούνται το ένα από το άλλο.
3 . Use of external – identifiable links
Leveraging your personal content to gain more engaged followers is a viable use of social media for marketing.
But there is also the possibility of linking to external articles. If you believe that other sources provide useful and excellent information that would be of interest to your audience, do not fear it, but incorporate it into your own content.
Your connection with external sources improves the relationship of trust with your customers but also increases your credibility. It could even lead to reverse situations where they use your own content as an external link.
4 . Monitoring competitors
“Keep your friends close and your… competitors closer!”
It’s very important to track, but not copy, your competitors – they can provide valuable data for keyword research and other social media marketing information.
Your competitors may be using a certain social media marketing channel or technique that seems to be working for them.
The thought of following the same tactic is not unreasonable and is even wise. But what matters is that it is not a copy but an improved model!
5 . Measure success with Analytics
It is not possible to determine the success of a strategy without studying and monitoring its data.
Google provides a great tool, Google Analytics, which will help you measure your most successful social media marketing techniques as well as evaluate which techniques are not producing the desired results and therefore should be abandoned.
A good tactic is to use analytics on every social platform you have an account on so you can gather more data about which of your social content is performing best for your audience.
Social media marketing is based on the combination of different tactics. Direct communication between the “product” and the customer, as well as direct customer communication is a trend that increases public trust in your business.
The customer is given the opportunity to express his opinion through social media, but also each brand highlights its character with which it will “touch” its audience.
With this article we offer you the knowledge to communicate with your audience through social media. It’s not easy, but we believe you can do it.
If you think you need the help of an expert we will be happy to contact us.